‘Point of New’, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour, brought on by the pandemic. ‘Point of New’ showcases the impact of new rituals in a post-COVID-19 world on people, businesses and society at large. The essays discuss the new rules of the new world modeled on themes that keep the wheel of life in motion such as Being, Identity, Consuming and Parenting amongst others. Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world.
 

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