Campaign to reduce plastic bags in Cambodia

Following a year-long immersive study across major Cambodian cities, the Quicksand research team generated a comprehensive set of insights into plastic bag use. A key finding revealed that local markets were the largest consumers of small, coloured plastic bags and significant contributors to environmental pollution. The research indicated that influencing behaviour among fruit and vegetable vendors presents a viable pathway to reducing plastic bag consumption. By repositioning the bag itself as the primary communication medium, the intervention encourages consumers to adopt a single large consolidation bag and empowers market vendors to act as the main agents of change.